Sales Representative – Modern Trade | FMCG Distribution | Dubai

We are seeking a results-driven and relationship-oriented Sales Rep – Modern Trade to manage and grow sales within key modern retail chains Including Coops, Carrefour, Spinneys, Waitrose and other retailers.. This role is responsible for executing sales plans, supporting key accounts, driving in-store performance, and ensuring strong collaboration with retail buyers and store operations teams. The ideal candidate has solid experience in modern trade FMCG sales, understands retail systems and promo cycles, and can balance commercial targets with strong execution on the ground. Key Responsibilities:Account & Sales Management • Manage assigned modern trade retail accounts and store clusters. • Drive achievement of monthly and quarterly sales targets. • Execute agreed sales plans and distribution targets across SKUs. • Monitor sell-in and sell-out performance by account. • Identify opportunities to grow range, shelf space, and order volume. Retailer & Buyer Coordination • Build and maintain strong working relationships with: • retail buyers • category managers • store managers • Support Key Account Managers in buyer meetings and reviews. • Follow up on listing status, orders, and promo approvals. • Coordinate with retailers on product launches and range expansions. Promotions & Trade Execution • Execute promotional plans and retail campaigns across assigned accounts. • Coordinate promo orders and ensure correct stock allocation. • Work with Trade Marketing and Listings teams on: • promo submissions • display agreements • campaign execution • Monitor promo performance and store-level execution. In-Store Execution & Merchandising Support • Conduct regular store visits and retail audits. • Ensure proper merchandising standards and display execution. • Coordinate with merchandisers to improve: • shelf visibility • stock availability • secondary displays • Identify and fix execution gaps quickly. Order & Stock Coordination • Monitor stock levels and replenishment patte