Digital Marketing Specialist | Gaming Focus (MENA Region)

Digital Marketing Specialist | Gaming Focus (MENA Region) Digital Marketing Specialist | Gaming Focus (MENA Region) Key Requirements & Profile for Digital Marketing Specialist at FinitX 1. Gaming & Specialized Digital Marketing Expertise • Strong, proven experience in marketing gaming projects, including executing campaigns for mobile, PC, or console games. • In-depth knowledge and hands‑on experience in Performance Marketing: • Designing, executing, managing, and optimizing paid campaigns for User Acquisition (UA). • Familiarity with gaming‑specific and general digital advertising platforms. • Expertise in App Store Optimization (ASO): • Improving visibility and ranking of games in app stores (e.g., Google Play Store , Apple App Store ). • Analysis of keywords, optimization of descriptions, screenshots, and icons. • Proficiency in User Acquisition (UA) Management: • Strategizing and implementing new user acquisition campaigns. • Analyzing the ROI (Return on Investment) of campaigns. • Experience in Email Marketing: • Designing and executing email campaigns for user retention, re‑engagement, and community building. • Familiarity and expertise in Web SEO: • Improving search engine rankings for gaming‑related or corporate websites. 2. International & Regional (MENA) Marketing Experience • Full professional fluency in English (reading, writing, speaking, comprehension). • Full professional fluency in Arabic (reading, writing, speaking, comprehension), crucial for regional communications and market research. 3. General Skills & Mindset • Excellent negotiation skills: Ability to negotiate partnerships, collaborations, and project deals (experience with AI solutions‑related negotiations is a plus). • Results‑oriented mindset: Strong focus on achieving measurable goals and tangible outcomes. • Learning potential and adaptability: Willingness and ability to quickly learn and contribute to other marketing areas within FinitX (e.g., AI solutions and startup marketing). J