Performance Marketing Associate Manager

BUSINESS INTRODUCTION Majid Al Futtaim Holding is the leading shopping mall, retail, communities, entertainment developer and operator in the Middle East, North Africa, and Central Asia regions. With over 43,000 people, revenues of over US$ 11 Billion, and operations in 18 countries. Some of the iconic brands we carry include Mall of the Emirates, Carrefour, All Saints, Lego, City Center, Abercrombie & Fitch, & Vox Cinemas. We believe in making Great Moments for Everyone, Every day. JOB TITLE Performance Marketing Associate Manager | Majid Al Futtaim Lifestyle | Marketing ROLE SUMMARY The Performance Marketing Associate Manager is responsible for implementing the Marketing & Communications strategy, coordinating the marketing efforts across cross functional teams and supplier / agencies for the assigned brands. The role will support the Marketing Manager to expand footprint, differentiate Majid Al Futtaim Lifestyle and brand reputation, nurture client relationships and create opportunities to drive revenue and growth. ROLE PROFILE • Responsible for the briefing, coordination, and execution of marketing initiatives, through a well-defined annual Marketing calendar, for the assigned brands in line with overall brand Marketing & Communications strategy. • Develop and manage strategies & performance optimization for campaigns across search engines and app stores in collaboration with media agencies. • Own and drive all aspects of our SEM and Paid App marketing, and continuously work on identifying new ways of growing our presence on Google, App Stores and Affiliate Networks • Prepare performance reports with analysis to update management. • Maintain marketing spend per brand to ensure accurate book-keeping & optimal utilization in line with overall Marketing budget. • Support in building clear understanding of brand values, customer profile and behaviors to ensure relevant marketing communication and messaging • Create synergy between the various channels of commu