Marketing Officer (Beauty And Fashion) - Welcome Fresh Graduates

What You Will Be Doing - Create and curate content across social and digital channels, especially Instagram & Threads - Plan and execute end-to-end promotional campaigns across key beauty and fashion categories, from concept through to post-campaign analysis - Develop and manage loyalty and engagement programmes that drive repeat purchase and deepen customer relationships - Track and report on performance metrics including GMV, conversion rates, and customer engagement — and use the data to sharpen future initiatives - Work closely with sales, design, BI, and IT teams to ensure campaigns are delivered on time, on brief, and aligned to commercial goals - Monitor beauty and fashion trends, platform activity, and competitor movements to surface timely insights for the merchandising and marketing teams Who Is Our Right Fit - Bachelor's degree in Marketing, Journalism and Communication, Business Administration, or a related field - 2+ years of experience in marketing or e-commerce; hands-on experience in beauty, fashion, or a relevant startup is a strong advantage; fresh graduates are welcome - A genuine interest in beauty and fashion — you follow the trends, not just the textbooks - Comfortable with data: experience with Tableau or similar analytics tools is a plus - Strong creative instincts balanced with an analytical mindset — you can ideate and optimise in equal measure - Excellent written and verbal communication in both Chinese and English - Organised, adaptable, and able to manage multiple projects under tight deadlines without losing attention to detail - A team player who's also comfortable taking initiative and owning outcomes