Marketing Manager, Charles & Keith Hong Kong

Reporting to Country GM, dotted line reporting to Global Marketing Director in Singapore HQ, the Marketing Manager owns the marketing strategy and driving business-critical KPIs for the market together with cross-functional partners — driving brand desirability, retail and online store traffic, and sales growth across retail and e-commerce channels. The role builds and executes integrated marketing plans spanning brand, digital, CRM, and communications/PR, and is accountable for translating marketing activity into measurable business results. The role partners closely with local management, global headquarters, and external agencies to ensure all initiatives align with brand direction and commercial objectives. Key Responsibilities Marketing Strategy & Business Impact - Own the annual marketing strategy and plan, driving brand desirability, retail and online traffic, influencing conversion, and sales, and reporting progress against these KPIs to local leadership and HQ. - Manage and optimize the marketing budget to maximize ROI and business impact, reallocating spend toward the channels and campaigns that most effectively drive footfall, site visits, and sales. - Translate brand and business objectives into marketing initiatives with clear, measurable success metrics. Retail & Online Store Performance - Drive traffic and conversion across retail stores and the online store, working with retail and e-commerce teams to align marketing activity with in-store and online sales targets. - Plan and execute integrated campaigns — digital, social, advertising, events, promotions, and partnerships — designed to grow footfall, online sessions, and revenue. - Monitor traffic, conversion, and sales performance by channel, and adjust marketing plans in-season to close potential gaps against target. Brand, Digital Marketing & CRM - Build brand desirability and preference through consistent, on-brand marketing communications and campaig