Marketing Manager - 6 months Contract

Role Purpose Everwell is Arada's boutique medical-clinic brand providing state-of-the-art medical wellness clinic provides discreet, boutique healthcare services with a focus on diagnostics, preventative care, and personalized treatments, including proprietary stem cell therapies. We are seeking an experienced and results-oriented Marketing Manager to join our team and contribute to our mission of empowering individuals and communities to lead healthier, more fulfilling lives. The Marketing Manager will provide hands-on support across CRM management, marketing automation, lead tracking, campaign reporting, and campaign execution. This role serves as the link between marketing strategy and operational delivery, ensuring marketing activities are effectively implemented, measured, and optimized. The position will enable the Partnerships & Marketing Manager to focus on strategic priorities, including partnerships, events, content development, brand growth, and commercial expansion. Key Responsibilities 1. CRM Management and Optimization • Own the day-to-day administration, management and optimization of Zoho CRM. • Configure and maintain lead pipelines, workflows, triggers and automated actions. • Ensure leads are captured accurately and assigned to the appropriate team members. • Maintain high standards of database accuracy, completeness and data hygiene. • Identify opportunities to improve CRM functionality, integrations and automation. • Monitor user adoption and provide guidance or training where required. • Stay informed about new Zoho capabilities and recommend relevant improvements. 2. Marketing Automation • Build, test and deploy email and WhatsApp marketing campaigns. • Develop automated lead-nurturing and customer-engagement journeys. • Create audience segments based on customer profiles, interests, behaviors and lifecycle stages. • Establish automated follow-up sequences for enquiries, consultations, events and memberships. • Conduct testing to improve