Marketing Lead

The Marketing Lead is responsible for ensuring that the dealership and OEM's products and services resonate with current or potential customers. In addition, they monitor marketing trends as well as keep an eye on competitive companies in the marketplace so they can stay ahead of competition. This role involves creating innovative and engaging events and campaigns, analyzing market trends, managing teams, and ensuring that the company’s marketing objectives align with overall business goals. The Marketing Lead will collaborate with sales, CRM and other departments to enhance the dealership's brand presence, drive customer engagement, retention and conversion. DUTIES AND RESPONSIBILITIES: Marketing Strategy Development: • Identify your target audience and develop marketing strategy accordingly. • Plan and implement comprehensive and creative marketing strategies • Align marketing efforts with the dealership's sales objectives and business goals as well as with the OEM’s requirements. Marketing Calendar Management and Implementation: • Conceptualize, develop, manage and execute marketing campaigns across various channels • Ensure campaigns are creative, engaging, and tailored to target audiences. Event Planning and Execution: • Conceptualize, plan, implement events and activities to promote the brand, products and services, generate leads, sales, and create awareness and interest among the target market in line with the set event objectives aligned with the dealership and OEM requirements. • Ensure seamless execution of events to enhance brand visibility and attract potential customers. • Ensure event attendees are aligned with the event objectives i.e. prospects, loyalty programs, etc; and to follow through with the CRM funnel after the event. Public Relations: • Identify effective and efficient PR channels; and create and implement a comprehensive PR strategy to ensure dealership’s strong online and offline presence, aligned with the overall marketing goals a