Marketing Communication Officer

The Hong Kong Jockey Club Founded in 1884, The Hong Kong Jockey Club (“the Club”) is a world-class racing club that acts continuously for the betterment of our society. The Club has a unique integrated business model, comprising racing and racecourse entertainment, a membership club, responsible sports wagering and lottery, and charities and community contribution. Through this model, the Club generates economic and social value for the community and supports the HKSAR Government in combatting illegal gambling. The Division The Sports Business Division is central to the Club’s overall aspiration to become a globally recognised sports and entertainment brand, with world-class horse racing at its core. The Division’s overarching focus is to deliver sustainable growth of the Club’s sports business, deepen customer engagement, and contribute to position the Club as a leading global sports and entertainment brand to enable its commitment to social betterment. Its strategy is delivered through three pillars: broadening the fan base and prospecting new customers, growing the sports wagering business, and building the Club’s brand and commercialising its assets. The Job • Assist the Assistant Marketing Communication Manager in digital marketing planning for Major Raceday campaign communications • Collaborate closely with the internal Digital Marketing Solutions & Services team on the development of campaign sites • Develop a holistic digital marketing strategy based on the marketing toolkit, incorporating various digital channels • Manage and curate content for all official social media channels to engage the target audience effectively • Identify the right digital touchpoints to reach the target audience and maximize campaign visibility • Work closely with external agencies to create engaging digital engagement programs that drive online to offline engagements at racecourses for our Major Racedays • Collaborate with cross-functional teams to align messaging and br