Global Digital Marketing Leader

Shanghai / Hong Kong, SAR Marketing – Digital Marketing / Full-time Employee / Hybrid apply for this job We are seeking a Digital Marketing Leader to own and drive the digital marketing strategy for Coins.ph and Coins.xyz ’s payments and crypto businesses. This role will lead end-to-end digital growth initiatives, with a strong focus on paid advertising campaigns and performance marketing. The ideal candidate will be both a strategic thinker and a hands-on executor, capable of managing budgets, teams, and cross-functional campaigns to deliver measurable growth. Key Responsibilities - Strategy & Leadership - Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention. - Manage digital marketing budgets, ensuring optimal allocation for maximum ROI. - Paid Ads Management - Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms. - Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS. - Identify and test emerging ad platforms and formats to uncover new growth opportunities. - Monitor paid campaign performance daily, optimizing based on data insights and market trends. - Campaign Execution - Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products. - Oversee SEO/SEM initiatives to drive organic growth alongside paid ads. - Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging. - Data & Optimization - Track and analyze campaign performance, conducting A/B tests to optimize results. - Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies. - Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates. - Team & Collaboration - Lead and mentor the digital marketing team, fostering a data-driven, high-performance cul