Digital Marketing Specialist

POSITION OVERVIEW We are seeking a forward-thinking, highly efficient Digital Marketing Specialist to handle the following: Creative Production AI-generated ad variants (image/video); weekly SEO long-form articles (wellness/biometric clusters) Edit raw event/mobile footage into ad-ready assets Social Media Publish content calendar across Social Media Channels Performance Marketing & Ad Management Structure, launch, manage multi-channel paid campaigns (Meta, Google Ads) Weekly search term audits, negative keyword management GTM/Pixel tracking maintained end-to-end; UTM governance across Shopify + CRM Reporting Weekly KPI reports: content output, ad performance, engagement, and other relevant KPIs TECHNICAL SKILLS REQUIREMENTS The candidate must demonstrate active proficiency or high agility in combining traditional platforms with AI systems: Paid Media: Meta Ads Manager (Andromeda protocol standard), Google Ads Manager, and Google Search Console, AI Related tools … E-Commerce & CRM: Basic navigation of Shopify and CRM (tracking pipelines, links, and UTM configurations). Generative AI Toolkit (Required Proficiency): Video Editing: Edit raw mobile event footage into high-impact ads. QUALIFICATIONS & PROFILE Experience: 3+ years of proven experience running paid performance ads (Meta/Google) with an active portfolio demonstrating how you use AI to cut creative production times in half. Mindset: Highly autonomous, data-disciplined, and proactive. You prefer to run a lean, automated process rather than relying on heavy agency dependencies. Work Location: In person