Digital Marketing Specialist

Digital Marketing Specialist Company: Higher Innovation Academy Location: Dubai, UAE Job Type: Full-time About Us Higher Innovation Academy is a leading training and professional development provider committed to delivering high-quality educational programs and innovative learning solutions. We are looking for a talented and creative Digital Marketing Specialist to join our team and help grow our digital presence. Key Responsibilities - Plan, execute, and optimize digital marketing campaigns across multiple platforms. - Create engaging content for social media, websites, email campaigns, and advertisements. - Manage and grow the academy's social media channels. - Capture, edit, and produce high-quality photos and videos for marketing campaigns. - Appear confidently in promotional videos and represent the academy professionally when required. - Monitor campaign performance and prepare reports with recommendations for improvement. - Stay updated with the latest digital marketing trends and best practices. Requirements - Minimum 3 years of proven experience in digital marketing. - A strong portfolio demonstrating successful digital marketing campaigns and creative content. - Excellent communication skills with a confident influencer-style personality and ability to present on camera. - Strong skills in photo editing and video editing using professional software. - Experience with social media marketing and content creation. - Knowledge of Meta Ads, Google Ads, SEO, and analytics tools is an advantage. - Creative mindset with strong attention to detail. - Ability to work independently and manage multiple projects. - Bachelor's degree in Marketing, Business, Communications, or a related field is preferred. What We Offer - Competitive salary based on experience. - Professional growth and career development opportunities. - Collaborative and innovative work environment. - Opportunity to work on exciting educational and professional developmen