Digital Marketing Specialist- Fixed

Digital Marketing Specialist - Fixed-Term Job Description The role requires key knowledge in digital and social media marketing techniques. From understanding social media for b2b business to providing a positive customer experience through maintaining website interface and content. The digital marketing specialist will be tasked with working with the digital marketing team to activate content exposure through social media prepare content for other channels such as CRM and web and other tactics. The role will provide onboarding and training on Philips digital marketing systems as well as access to key components of reporting and data Analys. You will be the part of Digital Marketing Team in Growth Region and will report to Digital Marketing Leader Growth Region Your Role - Helps to analyze marketing data translating them into actionable recommendations for optimizing marketing campaigns and processes leveraging data analysis tools to uncover customer behavior patterns assess campaign performance and identify areas for improvement. - Participates in the development and execution of marketing projects by performing tasks like tracking budgets for smaller marketing initiatives coordinating with creative agencies on campaign development and analyzing the effectiveness of marketing channels. - Supports continuous improvement projects within the marketing department helps to streamline processes and enhance efficiency identifying areas of inefficiency within marketing workflows and proposing solutions aligned with methodologies to optimize marketing operations. - Handles internal and external marketing requests fielding inquiries from colleagues across departments handling customer feedback related to marketing campaigns and liaising with external vendors involved in marketing activities. - Responds to complex marketing inquiries leveraging research and problem-solving skills to identify solutions for deviations from standard procedures researching market trends to addres