Digital Marketing Specialist- Dubai, UAE

Job Title: DIGITAL MARKETING SPECIALIST Location: Dubai, UAE Job Type: Full-time About the Role Are you passionate about creating impactful digital marketing campaigns and uncovering the insights that make them more effective? We're looking for a DIGITAL MARKETING OPERATIONS SPECIALIST to play a pivotal role in shaping, executing, and optimizing our regional digital marketing programs. From translating complex business needs into creative digital campaigns, through planning, and execution to marketing automation, CRM integration, reporting, and performance analytics, you will help ensure that every marketing initiative delivers measurable business value. This role sits at the intersection of digital marketing, marketing technology, and data-driven decision making. You will work closely with regional and global teams to enhance campaign effectiveness, improve customer engagement, strengthen measurement capabilities, and accelerate marketing's contribution to business growth. What You'll Get to Do Digital Marketing, Demand Generation & Campaign Execution (30%) - Support annual and quarterly marketing planning, audience segmentation, targeting strategies, channel planning, and budget allocation through data-driven recommendations. - Execute and optimize integrated paid and organic digital marketing campaigns across email, web, social media, paid media, events, and other digital channels. - Drive demand generation, lead nurturing, and customer engagement programs while ensuring alignment between brand-building, demand creation, lead management, and sales enablement initiatives. - Support content-driven marketing programs by identifying audience engagement opportunities and content performance insights. Marketing Automation, CRM & Lead Management (30%) - Serve as the regional subject matter expert for marketing automation, CRM, and digital marketing platforms. - Manage and optimize campaign execution across Eloqua, Salesfor