Digital Marketing Manager

HUMAN RESOURCES VISION We will strive to create and maintain a community of winning talent which feels valued and lives the connection to the brand in whatever we do. We will provide the freedom and support where individuals can demonstrate their skills and abilities; grow and reach their potential in a performance reward driven environment. We will embrace diversity and inclusion and will act honestly and ethically in everything we do; aspiring to be the employer of choice. POSITION PURPOSE A dynamic and creative marketer to drive the integrated marketing strategies designed to position Sheraton Grand Hotel, Dubai with a strong focus on demand generation, brand-accretive guest experiences and loyalty. Experience in all aspects of the marketing mix preferably with a high end brand in the leisure segment and strong understanding of Hotel / Spa / F&B Marketing are essential. ESSENTIAL FUNCTIONS - Deliver and execute the annual Marketing plans and Marketing budgets in line with the hotel strategic priorities and revenue target by market segments. - Be responsible for execution of content creation as well as the briefing to creative agencies (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning. - Drive the activation of the Spas and restaurants & bars on the local market. Work with internal and external resources to define clear positioning for each outlet that resonates under the overall hotel positioning. Implement local marketing activities (including event strategy) aiming to engage with locals and increase capture ratio from in-house guests. - Act as a Brand Champion with the hotel teams. Together with the General Manager and Director of Marketing, drive brand activation and ensure the brand experience comes alive through the hotel messaging and guest experience. - Liaise with property ISMR and Regional / Country Digital Field Marketing teams to deliver multi-lingual tac