Digital Marketing Manager - Sales

Job Description: Lead the digital marketing strategy, execution, and budget management across AMAs automotive brands, including Nissan, INFINITI, Renault, CPOV. The role is responsible for driving measurable business results through performance marketing, high quality lead generation, data-driven optimization, digital innovation, AI adoption, and marketing automation. Job Purpose: Lead the digital marketing strategy, execution, and budget management across AMAs automotive brands, including Nissan, INFINITI, Renault, CPOV. The role is responsible for driving measurable business results through performance marketing, high quality lead generation, data-driven optimization, digital innovation, AI adoption, and marketing automation. Core Responsibilities: • Develop and lead annual, quarterly, and monthly 360° digital marketing strategies aligned with business objectives, sales targets, and OEM requirements. • Own and optimize the digital marketing budget across paid media channels, ensuring maximum ROI and cost efficiency. • Lead performance marketing campaigns across platforms including Google, Meta, TikTok, Snapchat, and other relevant digital channels to generate qualified leads. • Monitor and optimize campaign performance against key metrics including Cost per Lead, Click-Through Rate, Quality Ratio , lead quality, and conversion rates. • Lead end to end digital campaign execution, including creative development, campaign activations, product launches, and collaboration with OEM marketing teams. • Manage digital media, creative agencies, paid media agencies, and external vendors, ensuring performance, cost efficiency, quality, and delivery against agreed objectives. • Drive digital transformation through AI-enabled marketing solutions, automation, emerging technologies, and new digital channels to improve marketing effectiveness and operational efficiency. • Lead and develop the Digital Marketing team while partnering closely with Sales, Customer Experien