Digital Marketing Manager

Role Purpose As the Digital Marketing Manager at Poolhouse, you will own and drive our digital growth engine across paid media, CRM, SEO/GEO, landing pages, reporting, and marketing technology. You’ll help shape channel strategy while remaining hands-on in building campaigns, customer journeys, tests, and systems that move customers from discovery through to booking and repeat visits. Working closely with the Head of Marketing, Senior Content Manager, and Tech Team, you’ll ensure Poolhouse is discoverable, engaging, and commercially effective across every digital touchpoint. What Success Looks Like • Paid media campaigns consistently drive strong ROI, bookings, and customer growth • CRM journeys increase repeat visits, engagement, and customer lifetime value • Landing pages and booking funnels are optimised for high conversion and low friction • SEO, GEO, and AI search visibility continue to improve across key discovery channels • Marketing technology, tracking, and reporting foundations are accurate and scalable • Performance insights are translated into clear recommendations and measurable actions • Processes, workflows, and testing frameworks support rapid business growth • Own the end-to-end delivery of paid campaigns across Meta, TikTok, LinkedIn, Google, and emerging channels • Build, launch, optimise, and report on full-funnel campaigns from discovery through to booking • Develop and execute CRM segmentation, lifecycle journeys, and customer engagement campaigns • Analyse customer behaviour, cohort performance, and booking trends to identify opportunities • Work closely with the Senior Content Manager to test messaging, offers, and creative performance • Collaborate with the Tech Team on website optimisation, tracking, integrations, and booking journeys • Support SEO, GEO, AEO, and AI search visibility improvements across digital platforms • Build and optimise landing pages to improve conversion rates and enquiry quality •