Digital Marketing Manager - Eeucation Agency

Our client is seeking a strategic and results-driven Digital Marketing Manager to lead its digital marketing function and oversee a team of three, including a Senior Designer, Content Creator, and Events Coordinator. This role will be responsible for developing and driving comprehensive marketing strategies to strengthen brand awareness, enhance customer engagement, support business growth, and elevate our client’s digital presence. The ideal candidate should have strong strategic planning capabilities, solid digital marketing experience, and proven leadership skills in managing creative and marketing teams. Key Responsibilities Develop and lead our client’s overall digital marketing strategy, ensuring alignment with business objectives and brand direction. Formulate annual, quarterly, and monthly marketing plans, including campaign calendars, content direction, channel strategy, budget planning, and performance targets. Lead and manage a team of three, providing clear direction, coaching, and performance guidance. Oversee integrated digital campaigns across social media, website, EDM, paid media, SEO/SEM, KOL/influencer marketing, and other online platforms. Define campaign objectives, target audience, key messaging, creative direction, and success metrics to ensure effective execution. Analyze market trends, customer insights, competitor activities, and campaign performance to identify growth opportunities. Work closely with internal stakeholders to understand business needs and translate them into actionable marketing strategies. Drive brand consistency across all digital content, creative assets, marketing materials, and communication channels. Review and optimize digital performance through data analysis, reporting, and strategic recommendations. Support brand events, product launches, promotional campaigns, and customer engagement initiatives in collaboration with the Events Coordinator. Manage the marketing budget and ensure effective allocation