Digital Marketing Manager

Role Overview We are seeking an experienced Digital Marketing Manager to join a growing international telecommunications business based in Dubai. The successful candidate will be responsible for developing and executing digital marketing strategies that drive customer acquisition, SIM/eSIM sales, digital revenue, engagement and retention across multiple international markets. This is a commercially focused digital marketing position rather than purely a brand or social media role. The Digital Marketing Manager will be expected to demonstrate a strong track record of using digital channels to generate measurable subscriber and revenue growth. Candidates should ideally have previous experience within an MNO, MVNO, mobile, eSIM or wider telecommunications business, together with experience managing campaigns across multiple countries or international markets. Key Responsibilities Digital Strategy & International Growth - Develop and execute the digital marketing strategy across multiple international telecom markets. - Translate commercial and subscriber-growth objectives into measurable digital acquisition plans. - Adapt digital strategies to different countries, customer segments and competitive environments. - Develop market-specific campaigns while maintaining a consistent international brand and commercial strategy. - Support entry into new markets and the launch of new mobile products and services. Digital Customer Acquisition - Drive new customer acquisition across prepaid, postpaid, SIM-only and eSIM propositions. - Own digital acquisition targets and deliver sustainable growth in online sales and activations. - Manage the complete digital funnel from awareness and traffic generation through to purchase, activation and onboarding. - Develop acquisition campaigns targeting different customer segments, including expatriates, international communities, travellers and value-conscious mobile customers. - Work closely with Commercial, Sales