Digital marketing manager (AI x Education)

Sayo AI is looking for a digital marketer with a strong growth mindset to help us scale our AI education products in Hong Kong and beyond. We’re not looking for someone who simply manages campaigns. We want someone who enjoys figuring out how to make a product grow — testing channels, sharpening positioning, improving conversion, generating demand, and turning data into the next experiment. What you’ll work on You’ll take ownership of digital growth across our AI education products, working closely with the product, sales and leadership teams. Your work may include: • Develop and execute growth and digital marketing strategies • Drive lead generation across paid, organic, email, content and social channels • Build and optimise marketing funnels from awareness → lead → trial → conversion • Plan and run experiments across messaging, landing pages, campaigns and audiences • Create compelling campaigns around AI, education and emerging technology • Analyse campaign and funnel performance, identify bottlenecks and continuously improve conversion • Work closely with product teams to translate new features into strong market propositions • Support product launches, webinars, competitions, partnerships and school outreach campaigns • Explore new acquisition channels and scalable growth opportunities • Help us develop repeatable growth playbooks as we expand into new markets Who we’re looking for You’ll likely have: • 3–5 years of experience in digital marketing, growth marketing, product marketing or a related role • A track record of owning campaigns and delivering measurable growth • Strong understanding of digital acquisition, conversion funnels and performance metrics • Experience working with tools such as Google Ads, Meta, LinkedIn, email marketing, analytics and CRM platforms • Strong copywriting and messaging instincts • Comfort working with data and making decisions based on results • A willingness to experiment, move quickly and learn from what doesn’t work