Brewdog Marketing Manager Dubai

Job Purpose The Marketing Manager owns the marketing of BrewDog (Bluewaters and City Walk) and Swingers Dubai. These are licensed, franchised, activation-led venues. The role exists to fill ticketed activations profitably, protect and grow the brands within franchisor guidelines and UAE regulations for licensed venues, and deliver measurable revenue against agreed targets. This is a commercial role, not a communications role. Every campaign must connect to covers, reservations, ticket sales, or average spend, and performance is judged on tracked numbers, not platform-reported figures. Duties and Responsibilities 1. Ticketed Activations and Events (core of the role) - Own the annual and monthly activation calendar across both brands: brunches, roasts, ladies’ nights, festivals, seasonal events, sports screenings, and venue-specific concepts. - Build each activation with a revenue target, a marketing plan, and a cost budget agreed with the Commercial Manager before launch. - Distinguish revenue activations from acquisition (hook) activations; hook offers must capture guest identity at booking so repeat visits and cross-bookings can be measured. - Plan and deliver openings, relaunches, menu launches, and limited time offers, including the BrewDog City Walk launch program. - Review activation performance weekly against target and kill, fix, or scale based on the numbers. 2. Licensed Venue and Regulatory Marketing (mandatory competence) - Produce and approve all creative and media in line with UAE regulations for the promotion of licensed venues, including age-appropriate targeting and compliant language and imagery. - Navigate platform advertising policies for licensed hospitality (Meta, Google, TikTok), structure accounts and creative to minimize policy strikes, and manage remediation if restrictions occur. - Maintain relationships with DET and relevant authorities’ requirements for event permits and promotions, coordinating with Operations on